Bundesliga Domestic Rights Will Open a Debate
Sport Hiatus staff take
Bundesliga domestic rights for the next cycle have been sold to Sky Germany and DAZN, in the first major rights deal after the pandemic started.
It is too early to draw conclusions even if some initial findings signal few things: Sky staying a leader, DAZN investing more and global value slightly lower than the previous cycle, no Eurosport, Amazon not in the picture for now.
This is a first step in a season of renewals in the next year also going to redesign US major sports.