Bundesliga Domestic Rights Will Open a Debate

Sport Hiatus staff take

Bundesliga domestic rights for the next cycle have been sold to Sky Germany and DAZN, in the first major rights deal after the pandemic started.
It is too early to draw conclusions even if some initial findings signal few things: Sky staying a leader, DAZN investing more and global value slightly lower than the previous cycle, no Eurosport, Amazon not in the picture for now.
This is a first step in a season of renewals in the next year also going to redesign US major sports.

Bundesliga domestic TV rights fall by €200m in post-pandemic deal

The Bundesliga has seen a fall in the value of its TV rights, after it became the first major European league to agree a new broadcast deal since the Covid-19 pandemic. The German top flight, whose rights are sold alongside those of the 2.

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