WWE Women on Virtual Stage

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What a day it was for WWE powerful women. While Charlotte Flair was live with us at Office Hours with John Brody (WWE) and Seth Everett, Stephanie McMahon (WWE Chief Brand Officer) was live in a panel at SportsPro Sport Insider.
Great messaging in both cases on how the mix of being an athlete and a performer is WWE’s secret sauce for success and how storytelling is to grow the female audience.

• 40% of WWE audience is female, according to Stephanie

• Company’s top female superstars earn seven figures (as Charlotte)

• Performance-based model will see equal opportunities close gender pay gap

Watch Charlotte panel here:

Syncing Sponsorship Value with the Return of Live Action - SportHiatus.com

WWE Superstar Hailing from The Queen City, the daughter of the legendary "Nature Boy" Ric Flair is carrying on her father's legacy while forging her own as the most decorated female athlete in WWE history. The 10-time Women's Champion and "The Dirtiest Player in the Game" is always two steps ahead of her opponents.

Storytelling key to growing WWE's female audience, says McMahon

Athlete-focused content has helped entertainment company reach women across multiple platforms. Posted: June 25 2020 By: Sam Carp 40% of WWE audience is female, according to chief brand officer Company's top female superstars earn seven figures Performance-based model will see equal opportunities close gender pay gap Behind the scenes, personality-driven content has been key to growing World Wrestling Entertainment's (WWE) female audience, according to Stephanie McMahon.