Exploring the Ratings Boom from this Weekend's Bundesliga Fixtures
This weekend allowed the sports world to test the hypothesis that many have been mulling over these past ten weeks without sports: When major sports return, interest will be amplified beyond the traditional audiences we have seen pre-Covid.
With positive metrics across Germany, the UK and US, we have been referring to the German top flight of football as the “Boomdesliga” over the past few days. Take a look at the following SportBusiness article to explore the numbers behind this new nickname:
