The Evolution of Betting

The betting ecosystem was already in a state of high energy due to various factors, the legislative changes in the US, the appetite for deeper engagement and the diversification of revenue streams, this moment of sport hiatus has somehow accelerated further the transformation of the sector.

In an additional transformation, because of the lack of live sports action, esports and virtual gaming has entered the betting space, bringing more opportunities but also a scenario that needs further validation.

Two deals resonated yesterday in this space: DraftKings acquiring Bundesliga betting streaming rights in the US and Nascar signs a wide-ranging betting and virtual sports initiative.

It is clear that we will see a different landscape for sports betting in the coming months with more interactive and creative ways to engage fans.

Read more from SportsPro and SportsBusiness

Nascar to get virtual sports betting game in wide-ranging IMG Arena deal

London-based firm will also handle series' overseas bookmaker streaming rights sales. Posted: May 20 2020 By: Sam Carp North American stock car racing organisation Nascar has announced a multifaceted partnership with IMG Arena, the agency giant's sports betting arm.

DraftKings acquires Bundesliga betting streaming rights in US | SportBusiness

US daily fantasy sports operator and gaming company DraftKings has acquired live betting streaming rights to the Bundesliga, which made a high-profile return to action amid the global Covid-19 pandemic over the weekend. All DraftKings Sportsbook customers with an account balance greater than $0.00 will be able to watch live games from the company's mobile platform.