Eurovision Extends Free Content Partnership Through May Amid Positive Reviews
This unlikely partnership between rights holders and broadcasters exemplifies how the sports industry is banding together to stay top of mind during a time that live sports programming has been on hiatus.
Michele Gosetti, Eurovision Services’ head of global sales and marketing, said, “What we want is to make sure that the industry stays alive and that the sports business, in particular, maintains a certain level of visibility. There’s no second thought – we’re playing our role of engaging and bridging gaps between broadcasters and content owners.”
Eurovision Sports initially began offering classic Tour de France content, athletics and swimming events, and has since grown to include Formula E “Race at Home” esports events, Super League Triathlon and the International Swimming League (ISL)
This is a particularly interesting as the ISL told SportsPro earlier this months that it plans on rolling out its own OTT Platform in June. The league is taking advantage of this opportunity as a trial run to see what types of content its fans are craving and extending its reach before it will begin charging for subscriptions.
At Sport Hiatus we are always interested in sharing the creative partnerships and innovations that are taking place in the industry, and how that may change relationships going forward. As Gosetti said, “It is very hard to predict what the industry will look like in the future, but I am definitely perceiving a community feeling and less of the ‘customer-to-vendor’ attitude that was driving the relationship in the past.”
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